The tempratures may be bone chilling but we are warming ourselves in the confines of the local Shoreline Brewery...the pride of Michigan City, Indiana. It's legal to smoke inside here & the accents are getting thicker. America reminds me of America . . . and it's good.



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We sat down with the IDEO team in Chicago to dream! Design - product - experience - communication - culture.



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The abode of God descends upon us at The Machine Shed in Iowa.



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A bite to eat at The Machine Shed... Amazing beef starts with great genetics.

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It must be the new Carmel Frappe?
Although, McDonald's I will give you, Marry Dillon or whomever told you to do so credit for your brilliant integration of wifi - 1.) I do not eat or normally even travel to a McDonalds 2.) your McNuggets with honey were relevant to me as a kid and now your wifi has made you relevant again as an adult and 3.) because of your wifi I have now visited your establishment 4 times during our road trip to Detroit.
Let it be known that McDonald's you have met me where I am at.
Best.
Mr. Ian H. Elliott

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Remember... The road is always open!

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February 28
Costa Mesa, CA - Salt Lake City, UT
693 miles.
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(click images for larger view)
2 hour Las Vegas Nascar event traffic, no big deal.
Motorin'.
Stewart sharing the Krochet Kids' vision with an amazing group in Salt Lake. Thanks Melanie for hosting us!
Hats, Hats and more Hats!
Melanie the hat model!
Ian's parents provided us with amazing hospitality! Dinner, breakfast, insight...you name it, they provided!
Motorin, again.
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The morning surge! Next stop, Omaha.

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