Denver Barfly

As I approached Tom, with his ½ empty pitcher and the exhausted look draped across his face it was clear a deeper story sat buried within.  There is always a story.  That being said, I sat down and introduced the Motown journey to Tom. His eyes brimmed with excitement and he began to pour out his own epic drive. This drive, also a cross country drive, began back in ’92 with a good friend and a Ford Ranger, moved with him transitioning into car sales, and ended with Tom’s current role as operation manage of a car lot in Denver – the pitcher was now empty.

Tom clearly elevated 3 points as we shared the last ½ of that local IPA:
1.)    Do what you do.
2.)    Listen to those who make what you do possible.
3.)    Relationships are made real through trust.

What does that mean for Ford? To me, there are fundamental principles that are consistent across the landscape of generational, cultural and communal perspectives. These principles if tended to well will positively embed Ford into the fibers of a community, furthering brand width and depth.

For Gen-Y:
1.)    Do what you do – innovate, cause, safety and reliability.
2.)    Listen – when kids drive across the country to make a point. Thanks Scott M.
3.)    Relationships – a brand with an agenda becomes dust in the wind, but one that can come alongside us as an empowerment platform will deliver a lasting and tangible return.

This may not be revolutionary, but it is worth taking a moment to consider.